World Obesity Federation

Rebrand and website

In 2018 we tendered, pitched, won and delivered an updated brand and new website for the World Obesity Federation.

Optima have updated the brand, giving it both strength and impact, taking forward the previous incarnation and developing a stronger colour palette and most importantly developing an overall style and set of brand tools including guidance on application, styles of icons and illustration.

The website moved forward from a dark and oppressive black palette to brighter colours and much clearer navigation. The site is now fully responsive and built on a strong base that forms the foundation now to bigger and better things. Expression Engine can integrate with much more functionality than their previous CMS - Wix which was restricting their capabilities. We have also started the integrations into Salesforce their preferred CRM.

Visit the website

“@BhiveInnovation @FFT_EXPO Pleasure @BhiveInnovation and looking forward to delivering your next stand at BP19!”

Posted on 06 Nov
“We have been working with @Bakkavor to help produce the packaging for these Spooky Halloween Slices… - - #halloween… twitter.com/i/web/status/1…”

Posted on 23 Oct
“@WorldObesity @CNN @DailyMailUK @Telegraph @guardian If you would like to read the Guardian article about the Child… twitter.com/i/web/status/1…”

Posted on 09 Oct
“@WorldObesity @CNN @DailyMailUK @Telegraph @guardian If you would like to read more about the report from CNN us.cnn.com/2019/10/03/hea…”

Posted on 09 Oct
“@WorldObesity @CNN @DailyMailUK @Telegraph @guardian You can read the Telegraph's coverage of the report here telegraph.co.uk/global-health/…”

Posted on 09 Oct
“We're delighted to have worked with @WorldObesity to have delivered the Childhood Obesity Atlas report in under 3 d… twitter.com/i/web/status/1…”

Posted on 09 Oct