World Obesity Federation
Rebrand and website
In 2018 we tendered, pitched, won and delivered an updated brand and new website for the World Obesity Federation.
Optima have updated the brand, giving it both strength and impact, taking forward the previous incarnation and developing a stronger colour palette and most importantly developing an overall style and set of brand tools including guidance on application, styles of icons and illustration.
The website moved forward from a dark and oppressive black palette to brighter colours and much clearer navigation. The site is now fully responsive and built on a strong base that forms the foundation now to bigger and better things. Expression Engine can integrate with much more functionality than their previous CMS - Wix which was restricting their capabilities. We have also started the integrations into Salesforce their preferred CRM.
