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Amberley Labels A website with the wow-factor for premium labelling company

Captivating photography and a contemporary design-led website go hand-in-hand to provide a stunning brand experience.

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Amberley manufacture award-winning decorative labels for premium FMCG brands.

Optima designed and developed a website for the label company to function as an online portfolio, showcasing their fantastic label work. The website was brought to life with atmospheric product imagery, which we art directed and was captured by Amberley in-house. The image quality was paramount in showing each label’s detail to effectively communicate the types of label processes and embellishments used by Amberley.

The website’s images were optimised to retain quality whilst maintaining reasonable page load speed.


  • Branding
  • Website design
  • Front/back end development
  • ExpressionEngine CMS


  • Manufacturing



Creating a sustainability story around luxury labels

Amberley Labels focus on creating premium label products for luxury brands – typically FMCG products such as wines, spirits, skincare, food and candles. Like much of the packaging industry, labelling is also influenced by sustainability and recyclability considerations.

Optima designed a dedicated sustainability section on the Amberley website. Distinct from the rest of the website – to depict the company’s award-winning environmental services model. This is communicated using an animated ‘cog’ where the user can interact with the seven stages of the model.