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About Us What we do

We’re people who make things happen. Things that help our clients engage and inspire their audiences in new and exciting ways.

An external view of Optima's office in Lincoln
Optima office with Kerry Jenkinson
Graphic designer sketching on an ipad

Optima is an independent, highly creative, strategic, and business-led design agency. We’re creative thinkers, problem-solvers, agile and reactive, strategic, and commercially astute. 

Established in 1995, we have been helping businesses and organisations create engaging brand experiences. Our approach is founded on forging close, collaborative relationships to develop a deep understanding of our clients’ businesses and the markets they operate in. Our team invests creativity and passion into every project and has a commitment to creating intelligent commercial solutions that drive growth and development. This proven approach enables us to craft influential business-led brands and campaigns that resonate with audiences in new and exciting ways.


25 years+ experience

1,000s of successful projects

23 talented team members

At our core, we are a team of dedicated professionals who are committed to understanding your products, services, markets, culture, and goals. By doing so, we can challenge conventional thinking and develop fresh and unique solutions tailored to your specific needs. Our expertise lies in finding the perfect balance between your customers' needs and your product's benefits to create an outstanding brand experience.

As the world rapidly evolves, we look to the future to anticipate opportunities that will benefit our clients. We are strategic planners who continuously evaluate our approaches to maximise their efficiency and effectiveness, ensuring we consistently deliver optimal results.

Our ultimate objective is to help our clients' brands remain engaging and relevant in an ever-changing environment. By doing so, we enable them to attract the right audiences, exceed their goals, remain competitive, grow, and achieve a strong return on their investment. This drive to see our clients succeed fuels our passion and keeps us motivated. Let us help you make things happen and create engaging brand experiences that inspire your audience.

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Optima Graphic Design Boardroom and Meeting room space
Web Developers working in an office
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Optima have worked alongside our team at WHF for over 10 years and have worked hard to understand our organisation, our goals and needs.

They come back to us in a timely manner with ideas and solutions – we are always in touch online and face to face here in Geneva and they always deliver. The entire team is knowledgeable, professional, friendly and a joy to work with.”


Communications Manager, WHF

Every aspect of working with Optima has been a pleasure.

Our programme and services are complex, and our tender asked for a lot. But Optima rose to the challenge – from market research, to stakeholder engagement, to reporting their findings, they surprised us each time with their attention to detail and desire to fully comprehend our service users. The website Optima built for us has truly changed the way we communicate with service users and workforce and, since launch, the on-going support has been excellent.”

Jennifer Nicol

Marketing & Communication Officer, SSBC

Having spent the last 18 months developing and investing in the Amberley business behind the scenes, we’re really excited all of our hard work has culminated in a new world-class brand.”


Business Unit President, Coveris Graphic, Labels & Board Division

We would highly recommend the services of Optima. 

Their commitment from the outset has been remarkable, not only providing the highest technical skills, but always keeping an open attitude to a constructive and effective dialogue with us, which has shown as an invaluable asset throughout this exercise.

Their careful working method and committed team have been crucial to obtain the best possible results. I strongly recommend their services and I am looking forward to working with Optima again in the future.”

Jimena Márquez Donaher

Communications Manager, NCD Alliance

Optima are knowledgeable, imaginative and passionate and offer an excellent level of customer service.

They manage expectations very well and strive for excellence. Our website project encountered challenges and involved a large number of internal customers, all of whom were managed professionally and with a smile. They are happy to challenge decisions where their expertise tells them otherwise and offer positive solutions to overcome barriers.”

Nicki Blake

Marketing Communications Manager, EAAA

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