We’ll help you translate how your brand appears online and provide you with the digital tools your business needs to communicate effectively.
We take into account the needs of your target audience, their expectations and how they interact with technology. All digital design projects start with fully understanding your needs and your digital strategy – from these we work with you to develop stunning designs, either as standalone digital campaigns or as a multichannel brand offering. We thoroughly test our designs so that when they go live they work beautifully – however they are being viewed, through whatever device.
We’re here to help you create a unified brand presence across both online and offline channels, and to provide you with the digital tools your business needs to communicate effectively.
Our design for digital expertise:
Online advertising can be overwhelming to navigate but we'll work closely with you and your media partners to deliver online advertising that performs effectively across different online formats. We'll craft messaging that's suitable for your target audience, accompanied by attention-grabbing graphics that will stop people mid-scroll. We can design digital advertising for other formats like digital screens and displays with stunning moving graphics and imagery that will get you noticed.
We create social media content that stands out from the crowd. We can do this as part of your wider campaign, or as a design concept for a specific post. We can also create bespoke templates that in-house teams can adapt and utilise to keep on brand. We'll translate your brand across different formats to create standout campaigns or announcements. We stay up-to-date with the latest trends in social media to ensure we always present an impactful message to the world.
We can help you communicate and present in an attention-grabbing and professional way. Our team will work with you to create a presentation deck that's tailored to the specific needs of your team, ensuring consistency throughout your business. We can also create show-stopping animated presentations and showreel that will captivate any audience whether it's at an event, trade show presentation, or part of your online presence.
In today's digital age, video is an ever-growing format that cannot be ignored. We work with trusted partners to deliver high-quality video content that informs, educates, and inspires audiences. From explainers to company showcases, testimonials to product launches, we can create video content for all kinds of practical uses. Video and animated content are also great ways to communicate your company's values, culture, and personality. Plus, video has been proven as an engaging format for all kinds of audiences, making it a powerful tool for building brand awareness and driving conversions.
Websites and email
Website design is a huge part of what we do at Optima. Your website is often the first impression that potential customers have of your business. That's why it's essential to have a website that not only looks great but also functions smoothly and effectively. Our team are experienced UX web designers and developers who work together through each process to create a website that helps you stand out from the competition, build brand awareness, and drive conversions. We are also experienced in designing creative email campaigns which inspire readers and generate results – measured by open rates, click-throughs and other interactions.