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Brand and user-driven website design & development

We create websites that strengthen your online brand and deliver engaging user experiences to your audiences.

IAPB Vision Atlas map view on website

Fit for purpose, built from the ground up

A website is an online shopfront for any business or organisation. It is responsible for building brand awareness and an online presence for your business, communicating your brand story, showcasing your products and services, and driving sales or conversions. Websites also have the power to connect and empower global teams by building systems tailored to individual needs and business objectives.

Promote Lincolnshire

Proudly promoting Lincolnshire to the world


A website reflecting Coveris as packaging innovators

At Optima, we work smart but don’t take the usual shortcuts

Our web developers don’t rely on templates or page builders to create websites. We build from the ground up and create bespoke, tailored solutions that support and enhance your business and consider your audiences’ specific needs. This approach also ensures that web pages load fast through lean well-structured code that search engines will love too. 

How we work

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Our Approach

1. Strategy

Optima work closely with clients to develop a shared understanding of their business objectives and user needs. We listen, absorb and reflect on what you tell us. We ask lots of questions and challenge preconceptions, and we will always bring new possibilities and ideas to the table based on our experience and skills.

2. Scoping and specification

Optima undertake research that, depending on your needs, may include UX workshops with different stakeholders and users, a review of analytics and competitor analysis. During this phase, all the resources and requirements needed to build the website are detailed and aligned with user and business strategies and objectives.

3. Site structure

Optima then design a website structure defining how users will interact with the website and how the system will respond to these interactions. We create a detailed sitemap determining how the website is organised, and information is prioritised. An SEO audit, strategy, and consideration of the customer journey through different digital touch points underpin this process.

4. Wireframing

Optima creates ‘skeleton’ page plans for each website that show the arrangement of elements and content on different devices. These plans are essential to understanding site navigation, the responsive grid and the priorities of different content. We refer to these skeleton plans as ‘wireframes’ as they demonstrate the website architecture underlying the visual design.

5. Website design concepts

Building on the previous steps, Optima design stunning websites which develop a distinctive online brand presence for your brand. We ensure the design treatment fits your website and business objectives and reflect your brand vision and values. We consider specific design elements and how they contribute to user experience and create memorable associations with your brand.

6. Website development and build

Optima build robust websites on a variety of content management systems. We build page templates and stylesheets to current web standards and mobile responsive technologies and deliver pixel-perfect web pages. We have built hundreds of responsive websites using HTML5/CSS3 and are experienced in delivering websites to W3C’s Web Content Accessibility Guidelines 2.1.

7. Testing

Optima complete a high level of testing before websites are deployed. Our code is rigorously tested across the main browsers and devices, and any bugs are addressed. We also test website functionality, such as forms and data capture and do a final proofread, ensuring no placeholder content is visible before it is presented to the world.

8. Website launch

Optima coordinates website launches in collaboration with client teams to ensure a smooth and timely transition. Pre-launch, we confirm we have the necessary details to deploy the website to a client’s server or in the server space we provide from our trusted UK providers. We are proud of the websites we launch, and each go-live is celebrated by ringing a bell in the office!

9. Website maintenance

Optima continue to monitor and tweak the performance of newly launched websites to ensure they are working effectively. Beyond this, we offer a range of maintenance packages which enable us to continue to update the site and monitor site health as it develops and grows alongside digital technologies.

10. Website promotion

Optima can assist with promoting your website to ensure it is discoverable and remains visible to your audiences. We offer various digital marketing services to support this, including SEO, pay-per-click, digital advertising, content marketing and email marketing.