Marketing Lincoln College in the Kingdom of Saudi Arabia

As one of the UK’s most respected further education institutions, Lincoln College has been appointed to run three state-of-the-art, purpose-built colleges in the Kingdom of Saudi Arabia. The colleges are designed to encourage and facilitate vocational education for a core age group of 16-21 year olds and act as a transit to employment in the Kingdom. Optima was appointed to define the marketing strategy and create a plan for the first year in order to establish and raise the profile of these colleges and generally help promote vocational training within the Kingdom.