The Croda corporate narrative tells the story of 'The Croda Way' – who they are and what they do. It describes the sectors in which they operate and how the ingredients they develop impact on the daily life of people across the globe. Innovation is a key theme of the Croda business and the design solution for communicating the narrative needed to support this, with creative and different ideas for delivering messaging. The content also needed to be delivered in a way that could be understood by employees across the world where English is not the first language. Optima storyboarded an animated narrative which developed creative concepts for each section. We then illustrated and animated each element utilising the client's own imagery where possible to bring the story to life.