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Pipers A Merry ‘Crispmas’ countdown with a Pipers advent calendar

Optima had great fun designing a bespoke, illustrated advent box to hold 24 full-size packs of Pipers crisps plus a final surprise behind the 25th door!


Pipers’ crisps are known for their vibrant coloured packs and equally bold flavours which have won them countless food-industry accolades.

Pipers came to Optima to create an advent calendar worthy of having a place in every discerning snack lover’s home for the festive period. The specially-engineered carton board box is of a sizeable stature and engineered to hold two-dozen bags of crisps. We set out to create a festive design with a traditional charm that customers would enjoy displaying at home. We created a wraparound illustration of a snowy Christmas market scene, a nod to the artisanal nature of Pipers' crisp flavours like Lye Cross Cheddar and Kirkby Malham Chorizo. The crisps bags feature subtly on some of the illustrated stalls, and the distinctive Pipers crisp pack colours are used in clothing, carousel horses and other details together with the Pipers-branded stall roofs.


  • Brand
  • Design for print
  • Illustration
  • Packaging


  • Food and drink

The wintery illustrated scene transports us into a traditional Christmas market with families enjoying the stalls, ferris wheel and carousel in the charm of a British setting. The scene is complete with town-houses and a cathedral – we can neither admit or deny the scene is inspired by Lincoln’s own Christmas market!

Pipers Crisps Advent Calendar surrounded by Christmas lights and baubles
Pipers Advent Calender surrounded by a christmas tree and baubles