The Great Mash Divide

Marketing Campaign of the Year Winner

We love this campaign as our part meant could combine two of our favourite things… Infographics and potatoes, or in the case mashed potatoes. The graphic was created based on data collected by Branston and Cartwright Communications on whether mash should be part of the Great British Dinner plate. We turned the results into a fabulous map of mainland Britain made of mash and our graphics were developed to bring the debate to life in press and shareable social graphics featuring key stats.