OXHIP came to Optima looking for a rebrand and a new website. The site uses a clean, minimal design style, large gutters and plenty of negative white space to keep content easy to digest and accessible. We had to ensure that the site was highly mobile optimised and fast to load as end users could range from academia to people in sub-Saharan Africa with minimal bandwidth. An example of this responsive design is the clever widescreen sidebar feature that appears when a user is on a large desktop screen.
Optima did an outstanding job designing the website and branding for the Humanitarian Innovation Project.