Optima work with clients in the food sector to create the best packaging solutions. As so many choices are made at fixture we work hard to engage an audience and get the product noticed. We work with innovative materials in packaging and create designs that utilise their benefits to the product.
The Inca bella project started with two key components – the wonderful variety Inca Bella that our client – Branston – had secured enough crop to make it viable to offer to their clients. Secondly a new paper sack with in-built webbing so the customer can see the product but most of the potatoes are kept dark to help them store longer. Paper packaging with this vent also keeps the potatoes drier than plastic. People do buy raw potatoes in bulk but we all felt it was important to inspire the consumer with a cooked product. Optima worked to get the most from the pack and illustrated the raw product becoming the final roast potato on a slick dark background with delicious bright, crisp looking roasties.
“We loved the packaging design that Optima created for our Inca Bella ultimate roasting potatoes. We felt that it really captured the special nature of the variety and were delighted that Waitrose agreed. The new packs went straight in to Waitrose branches around the UK and they’re selling really well.”
