Optima work with clients in the food sector to create the best packaging solutions. As so many choices are made at fixture we work hard to engage an audience and get the product noticed. We work with innovative materials in packaging and create designs that utilise their benefits to the product.
“We loved the packaging design that Optima created for our Inca Bella ultimate roasting potatoes. We felt that it really captured the special nature of the variety and were delighted that Waitrose agreed. The new packs went straight in to Waitrose branches around the UK and they’re selling really well.”