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Optima design powerful brand experiences that connect with people.

We believe in design that makes a difference, resonates with people on an emotional level, and creates a lasting impact for your business.

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Creative ways to communicate brand stories

Brand and Design
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Powerful, user-focused experiences

Web Development
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Helping brands flourish and grow online

Digital Marketing

Optima is a multi-disciplinary digital marketing, web development and graphic design agency – a megamix of new and experienced creative and technical talent.

We provide an expert blend of brand and campaign strategy, together with graphic design, UX design, website development, digital marketing, project management and planning. We’re proud of the innovative and influential work we produce and the tangible results we achieve online and offline.

As a studio, we strive to deliver work which makes a difference – to people, businesses and the world we share. We do this from the stunning city of Lincoln, UK – working with clients from our Lincolnshire doorstep to the other side of the globe.

More about us
Mine Action Review Clearing Cluster Munition Remnants booklet 2022

Norwegian People’s Aid

Reporting on Global Mine and Cluster Munitions Action



New corporate magazine connects employees around European sites



A brand strategy to connect with business for Lincolnshire’s new R&D hub

World Heart Federation website example

World Heart Federation

Helping heart health stay at the forefront of the global agenda


Amberley Labels

A website with the wow-factor for premium labelling company


Massingberd-Mundy Gin

A local family history proves to be our ginspiration

Jimmys Popcorn in Milk and White chocolate packaging shown on a pink background


Popcorn and more – Jimmy’s brand development and bespoke snacking ranges

We’re passionate about building, developing and defining brands and helping businesses connect with their audiences.

We establish close partnerships with our clients and work as an extension of their team so we can understand the challenges and the markets in which they operate. These insights help us think creatively and strategically about developing distinctive and authentic brands with engaging stories and unique personalities.

We bring these brand stories to life through various channels and touchpoints to create meaningful connections with our clients' audiences.

Design services


Google Analytics 4 logo on orange background

Ultimate Google Analytics 4 (GA4) Guide


What does GA4 have in store? Our ultimate guide to migrating from Universal Analytics to Google Analytics 4

Belvin Construction digital and printed banner

Belvin Construction


How Belvin Construction built a company and a brand from scratch.