Turbocharging Brochure Design

Optima were recently appointed to develop a new, dynamic brochure style for Napier Turbochargers to showcase their market leading, next generation product, the 8 Series Turbo.

The client wanted a way to show the inner workings of their new turbocharger in a printed format but wanted it to be realistic and highly technical in order to appeal to engineers. The challenge was to achieve this and still create a clean, uncluttered design feel.

Optima had to work within existing brand guidelines and highlight the company’s rich heritage and global reach but create a clean, modern, technically-acurate and informative brochure style.

The answer was to use their original CAD drawings as the basis to generate photo realistic 3D renders. By using a software package called Cinema 4D, a 360 degree model of the turbo was created which was manipulated with sections cut-aways to show intricate mechanical detail, whilst not revealing any of the turbo’s commercially sensitive design features. The brochures were required for a shipbuilding exhibition in Hamburg and the lead time from brief, including printing, was just over three weeks which was a challenging timescale considering the intricate nature of the design. Following the success of the 8 Series brochure we have since applied the same design approach to an Aftermarket Services and 7 Series brochure to provide Napier with a new suite of sales materials.

If you would like to discuss how to improve the performance of your corporate brochures, please contact us at .(JavaScript must be enabled to view this email address) or +44(0)1522 522773.