Simon Shaw

Simon has a background in graphic design, having honed his skills in London for six years before exploring the world for two. In 1995, he established Optima with a clear vision: to create a brand-led, creative agency rooted in honesty, integrity, and hard work. As Key Account Manager and Managing Director, Simon is dedicated to delivering exceptional results for our clients and our business every day.

Alongside strong partnerships with local, regional, and UK brands, Simon has built an impressive international client network. He has a deep understanding of the unique needs of NGOs and not-for-profit organisations, enabling Optima to deliver impactful brands, campaigns, websites, digital marketing and other materials.