Daniel Sharratt

Daniel has over 15 years’ experience in client services, helping organisations develop impactful brands, marketing campaigns and digital experiences. Combining a strong creative background with a strategic, results-driven approach, he works closely with clients to transform ideas into effective, commercially focused solutions.

Originally trained in exhibition and interior design, Daniel brings a unique perspective to every project, balancing creativity with practical thinking and a deep understanding of how people engage with brands. During his time at Optima, he has built trusted, long-term relationships with clients across a wide range of sectors, acting as a strategic partner from initial brief through to final delivery.

Passionate about collaboration, Daniel enjoys working alongside clients to understand their ambitions, challenge assumptions where needed, and uncover opportunities for growth. Whether developing a new brand identity, delivering an integrated marketing campaign or leading a complex website project, he is committed to ensuring every solution is creative, purposeful and aligned with the client's objectives.

Known for his approachable nature and meticulous attention to detail, Daniel takes pride in delivering projects that not only meet expectations but create lasting value, helping clients strengthen their brands and achieve meaningful business results.