A key part of this project was engaging with a range of stakeholders across various sectors and locations in the county through 1:1 interviews and collective workshop sessions. These sessions played a fundamental role in shaping the direction of the project, the messaging and hearing first-hand what stakeholders felt was important about the county was invaluable.
The vehicle (or delivery mechanism) for this was just as important as the content and messaging that would be promoted. It was crucial that it didn’t go out of date quickly and had the capacity to evolve over time. This, when teamed with the notion that the draw of the county is different for every person and business, led to the idea of a customisable digital solution being born.