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Creativity & Strategy

go hand in hand in delivering a compelling brand identity that successfully conveys your company’s vision and values.

Optima Graphic Design Consultants branding creativity and strategy Optima Graphic Design Consultants branding creativity and strategy

The key to designing an effective brand is working closely with clients to understand their audiences, the competitive landscape they operate in, and the brand’s purpose and positioning in an insight-driven process. 

A brand must encompass a solid vision for the company’s future strategy and convey the personality and emotion that makes the business unique – in an authentic way. With a plan in place, our job is to supply the creative energy to bring the brand vision and values to life and craft thought-provoking brand identities with personality. 

We create brand stories by unearthing what is at the core of your business and products to deliver meaningful communications that engage your team and customers

The Original Cake Company advent calendar
Strategy and approach

Working with you to understand your value proposition, business strategy and vision for the future and how that will translate into the brand.

The Original Cake Company advent calendar
Mood boards

Generating initial ideation, which may include elements of visual styles, personality, and tone of voice.

The Original Cake Company advent calendar
Initial Visuals

Generating initial ideation, which may include elements of visual styles, personality, and tone of voice.

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Branston Potatoes exhibition stand mock up

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Martin Miller's Gin bottle

Amberley Labels

Amberley labels logo sketch

Amberley Labels

An example of Amberley Labels stationery

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Amberley Labels business card branding