With advertising on Facebook, we want to convey powerful messages in a non-sales way, which would usually be a difficult and timely task to achieve. However, video advertising on Facebook produces tangible results for businesses like yours. Videos attract unrivalled engagement, and if you haven’t delved into this type of advertising before then, we highly recommend you do so.
Advertising that puts your business in front of potential customers as they scroll their favourite platforms
Social media advertising is a powerful tool that shouldn't be overlooked. With so many people spending lots of time scrolling through their feeds, it's no surprise that creative social media advertising has become a relevant channel for businesses of all sizes.
Social media advertising is a great way to raise your brand's profile and get in front of more people and Optima’s social media advertising services can help you increase brand awareness, drive traffic and boost sales. We create eye-catching ads and creative campaigns that make a lasting impression and help you develop your brand presence.
We tailor strategies that make sense to our clients' businesses to help them achieve their goals:
- Enhancing brand awareness
- Driving traffic to your website
- Acquiring qualified leads
- Creating revenue growth
- Increasing brand engagement
Reach the right people at the right time
With social media advertising, it is easy to reach your target audience. you can target specific groups of people based on their interests, location, and more. This way, you'll get the most out of your advertising budget and see real results. The Optima team regularly monitors advertising performance and makes adjustments based on insights. We keep clients in the loop with regular reporting.
We offer a full suite of social media advertising services, including:
- Social media platform research and analysis
- Ad copywriting that resonates with your target audience
- Creative ad designs that stands out
- Audience research
- Campaign management and optimisation
- Detailed tracking and reporting
Optima can help you leverage the advertising opportunities of social media platforms
Creative social media advertising is a great opportunity for brands to reach their target audience, build their brand image, and drive conversions. With a little creativity and strategy, you can turn your social media advertising into a powerful marketing tool. The key to successful social media advertising is to be creative and stand out from the crowd. To do this, brands can take advantage of various features on social media platforms, such as eye-catching visuals, engaging videos, and interactive elements.
Another tip is to be authentic and speak the language of your target audience. For example, if you're targeting millennials, a humorous and relatable ad is more likely to resonate with them than a formal and serious one. Also, don't be afraid to be a little edgy and push boundaries, as long as it aligns with your brand's values and image.
Social media advertising also offers a wealth of targeting options. With the right data and tools, you can reach the people who are most likely to be interested in your products or services. Whether you want to target specific age groups, locations, interests, or behaviors, social media advertising makes it possible.
Types of social media advertising
Running lead-generation ads can support your business in finding new customers. Whether the goals are to acquire sign-ups or have a prospect fill in a form, this campaign type is one we’d consider for your campaign. The benefits of this ad type are that users wouldn’t need to click a link to sign up, as this can all be done on Facebook.
Driving engagement across your social media channels can be achieved by choosing appropriate social media advertising campaigns. Social engagement adverts can help your business in discovering your target audience.
Creating visually appealing ads can be achieved through the utilisation of image ads. The use of image ads can possess a whole range of benefits, from driving potential customers to the site, product awareness, and creating fancy extras like carousels and collections to increase engagement.
Our approach
Our Account Managers and digital marketing team love getting to know you and your business, so we will invite you to have an initial discussion with us. This will allow both parties to ask questions before making any formal commitment. We will ask questions to understand your operations, your desired goals and your industry/target audience. You will also be able to fire any questions in our direction too.
We will go away to collate research, crunch the numbers, and obtain data regarding your customers and the industry that you operate within. If you already have a social media ad account, we would require access to this to analyse previous advertising attempts.
Our research phase goes beyond just analysing data; we will come to understand your customers and target audience. We take this step to ensure that the ad content we publish resonates with them and is unique depending on the segmentation they fit under. Such activities support increased performance and is a crucial step in any social media advertising campaign.
Once the research has finished, we will compile a strategy to give both parties a clear vision of where we'd like this campaign to take us. We take great pride in yielding results for our clients, but this requires a meticulous campaign that is driven by hard data.
We will build your ad account and segment your ads and ad copy depending on the bespoke strategy that will be produced on your behalf.
With a graphic design team in-house, we can manage every aspect of your campaign to ensure your branding remains intact and the messaging flows and is clear.
Once the advertisements have gone live across the agreed social media channels, we will closely monitor your campaigns and provide a monthly report with our observations and feedback. The more data that is acquired, we can make tweaks based on the presented data.
We will continue monitoring your campaigns and adjusting as per our tracking & reporting phase.
Social Media Advertising FAQs
Social media advertising is an aspect of digital marketing that looks to distribute paid social media advertising to reach target audiences across social media platforms. Let's face it, your target audience will likely be active on at least one social media platform. Therefore, if you wish to get your products/services in front of your target audience, then advertising on social media platforms is a route that you should explore.
Whatever your social media goals are, whether its to enhance brand awareness, become discoverable to a new pool of potential customers, or remarket to previous website visitors, ensuring your business is advertising on the right platforms is crucial.
Depending on the nature of your business, your target audience will differ from another industry, so we must understand which platforms are best suited to advertise your products/services.
There are numerous social media platforms to choose from, but you only need a presence if it makes sense for your business and fits your brand.
Why Work with Optima?
We're a proactive social media advertising agency
From keeping up with industry updates and trends Optima’s social media experts will take the lead on your campaigns from initial strategy through to execution and reporting.
Our in house creative team design arresting ad concepts
Optima roots are in brand design. Our creative team, can ensure the advertising creative and message reflects your brand and creates impact which stops people mid-scroll.
We take your success seriously
When you work with Optima, we become an extension of your team and work with you to grow your brand. Our priority is to put the needs of your business first and being proactive in unearthing opportunities for future opportunities.
Regular reporting
We will compile a monthly report for you to keep track on progress. Within the reporting, we shall inform you of our recommendations and make data-driven changes as we see fit.
