Internet Marketing Services
We pride ourselves in offering our clients a bespoke digital marketing strategy based on research in their specific industry or niche.
The findings from the research will influence internet marketing tactics, which will deliver the strategy. Our advice is always based on fact and not fiction and is unique.
What Digital Marketing Services do we Offer?
There are a plethora of online marketing services available to businesses, but we will always concentrate on the ones that will yield the best ROI. The services we off are as follows:
SEO (Search Engine Optimisation)
If you need your website to play a key role in attracting new clients or converting a sale, then SEO is the foundation of a successful site. A structurally weak website will not be found by the search engines such as Google, Bing and Yahoo.
Optima’s SEO Service
Without getting too technical, we would analyse your website and then prioritise the recommendation in order of what would have the greatest positive impact. Then we would systematically work through that list until all recommendation had been completed.
Common SEO Issues
Having assessed hundreds of websites these are some of the recurring issues:
- Broken links.
- Large file sized images
- Underscores in the URLs.
- Missing Meta Descriptions.
- Missing or duplicate H1 tags.
- Low word count
Content management is very closely linked to SEO. No matter how structurally flawless a website is, if it has little to no content it, it will perform badly in the search engine results. The more content there is on a website, the greater the number of keywords that the website can be found for.
Optima’s Content Management Service
Content on existing pages would be prioritised first, ensuring that there is enough content and that the content is up to date and relevant. Afterwards, we would then create one large, unique piece of content a month, which can be cut into short-form pieces of content, quotes, stories and GIFs, and distributed across all relevant of social media platforms.
Social Media Management
Having a sound social media management plan, linked to content from the website, is critical in raising brand awareness and driving additional traffic to your website. By targeting relevant hashtags, you can quickly get your brand in front of your desired audience. Social media done well can be profitable, social media executed poorly is a waste of money and time.
Social Media Management Service
We would preferably create content for your website first, then we would share that content on all of your social media profiles and it will always link back to your site. By doing it this way, it would drive extra traffic to your website. If your website receives more traffic than your competitors, it would have a positive impact on your search engine rankings.
Different social media platforms require different tactics and that is what we excel at. Finding what works on what platform to deliver results.
Google My Business Optimisation
Your free Google business listing is, in essence, local SEO. Being placed in the top three listings known as the ‘three-pack’ is the goal for any B2C business. Why? It is where the majority of Google searchers click first and therefore that is where the money is. If you can be listed in the three pack and in the organic search results, then a potential client would see you twice on page one Google. The more often you are seen on the first page of Google, the greater the trust you would gain from a potential customer.
Our digital marketer has a proven track record in optimising Google My Business accounts
Google My Business Service
Optima will optimise your existing account or create a new one, but only if it does not exist.
All photos will be keyword saved and geo-tagged, this is one of the most important aspects to ranking in the magic three-pack. Then we would add a post once a week, which will continually add rich content to your listing and share each post on all of your social media accounts. Driving traffic to your Google Listing will help in its ranking.
Google Ads (PPC)
The quickest way to the top of Google is to advertise with Google Ads. The top four results for any competitive search term will always produce results from businesses that have a sound Google PPC campaign.
However, if your landing page is of poor quality your cost per click will be far greater. We recently moved a client from a single page to a thirty-five-page website, which cut the cost per click by 50%.
YouTube Pre Roll Ads
Pre-roll YouTube Ads are still underutilised, and they give the advertiser an uninterrupted five seconds before a YouTube viewer can watch their desired video and you only pay when they show interest. Video content is a great way for a business to engage with their potential new customers. This would be managed through your Google Ads account.
Optima’s Pay Per Click and YouTube Pre Roll Ads Management Service
Optima will set up a Google Ads account in your company’s name, granting administrative rights to Optima’s Google Ad Managers account. Your business bank card will be linked to the account so that there is full transparency on the physical ad spend. Optima would then only charge you for the management of the account.
The two advantages that Facebook Ads has over Google Ads is that if done correctly, it is cheaper and the audience targeting is more refined. Therefore, it is accurate at putting your advert in front of the desired audience. Google Ads is great for when customers know your type of business or service exists, but Facebook Ads is perfect for finding you, new customers.
LinkedIn Sponsored Post and InMail
For B2B business’s LinkedIn sponsored Post (the same as Facebook Ads) is a great opportunity to drive high quality leads either to your profile or website. However, the underused Sponsored InMail can have an open rate of over 70% and be opened by your targeted person in a particular organisation.
We have recently run a successful social media campaign for an international food and beverage company and at the heart of that campaign, we ran Sponsored InMail.
Facebook and LinkedIn Ads Service by Optima
Similar to managing your Google Ads account we would have admin access to your business Facebook and LinkedIn pages and manage the running of the adverts.
Digital Marketing Expert
So, if you require advice from our digital marketing expert, then please get in touch and arrange a free consultation.