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    <title>Optima RSS Feed</title>
    <link>http://www.optimadesign.co.uk/blog</link>
    <description>Optima are a full-service creative agency with specialists in branding, graphic design, web design and marketing. We produce creative, innovative and effective solutions that get results by building partnerships with our clients and understanding their long term needs. Our portfolio features a range of exciting design work for clients in Lincolnshire, the East Midlands, the UK and abroad.
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    <dc:creator>lucinda@optimadesign.co.uk</dc:creator>
    <dc:rights>Copyright 2012</dc:rights>
    <dc:date>2012-05-15T12:02:01+00:00</dc:date>
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      <title>Living on £1 a Day – Our Experience</title>
      <link>http://www.optimadesign.co.uk/blog/article/living_on_1_a_day_our_experience</link>
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      <description>Fancy living on £1 a day? Neither did we BUT Optimaites Stuart and Liam did just that.  From 7th&#45;11th May Liam and Stuart took part in the Live Below the Line challenge, tasting five days of extreme poverty and raising over £330 for their chosen charities, Unicef and Christian Aid.</description>
      <dc:subject>Optima,</dc:subject>
      <dc:date>2012-05-15T12:02:01+00:00</dc:date>
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      <title>How’s the Cookie Going to Crumble?</title>
      <link>http://www.optimadesign.co.uk/blog/article/hows_the_cookie_going_to_crumble</link>
      <guid>http://www.optimadesign.co.uk/blog/article/hows_the_cookie_going_to_crumble</guid>
      <description>We’re not talking about the biscuit variety.  As web designers and developers it is our responsibility to be clued up about current web technologies and guidelines to ensure our clients’ websites are compliant with the latest web standards and legislations.</description>
      <dc:subject>Resources,</dc:subject>
      <dc:date>2012-05-09T08:09:19+00:00</dc:date>
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      <title>Fancy Living On a Pound a Day?</title>
      <link>http://www.optimadesign.co.uk/blog/article/fancy_living_on_a_pound_a_day</link>
      <guid>http://www.optimadesign.co.uk/blog/article/fancy_living_on_a_pound_a_day</guid>
      <description>Neither did we but Optimaites Stuart and Liam are doing just that, living below the line and feeding themselves on just £1 a day.</description>
      <dc:subject>Optima,</dc:subject>
      <dc:date>2012-05-03T10:00:44+00:00</dc:date>
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      <title>On Yer Bike!</title>
      <link>http://www.optimadesign.co.uk/blog/article/on_yer_bike</link>
      <guid>http://www.optimadesign.co.uk/blog/article/on_yer_bike</guid>
      <description>No, we’re not being rude. That’s exactly what we’ve been doing at Optima, getting on our bikes in a bid to reduce our carbon footprint (ok, and get fit).</description>
      <dc:subject>Optima, Projects,</dc:subject>
      <dc:date>2012-05-01T09:44:53+00:00</dc:date>
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      <title>Meet Your Care Workers DVD Blasts off with Premiere at The Collection</title>
      <link>http://www.optimadesign.co.uk/blog/article/meet_your_care_workers_dvd_blasts_off_with_premiere_at_the_collection4</link>
      <guid>http://www.optimadesign.co.uk/blog/article/meet_your_care_workers_dvd_blasts_off_with_premiere_at_the_collection4</guid>
      <description>How would you explain the care system to a child? A child with learning difficulties? A child who has just entered the care system? When Optima was tasked with this challenge by Lincolnshire County Council’s Children’s Services, we chose a green alien called Bobby Dynamite from the planet Zogg!</description>
      <dc:subject>Projects,</dc:subject>
      <dc:date>2012-04-25T08:20:31+00:00</dc:date>
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      <title>New Potatoes!</title>
      <link>http://www.optimadesign.co.uk/blog/article/new_potatoes</link>
      <guid>http://www.optimadesign.co.uk/blog/article/new_potatoes</guid>
      <description>One potato, two potato, three potato, four! Optima have rolled out a tate&#45;tastic fleet of new lorry livery designs for Branston.</description>
      <dc:subject>Projects,</dc:subject>
      <dc:date>2012-04-16T08:18:34+00:00</dc:date>
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    <item>
      <title>New LPAC brochure takes centre stage</title>
      <link>http://www.optimadesign.co.uk/blog/article/new_lpac_brochure_takes_centre_stage</link>
      <guid>http://www.optimadesign.co.uk/blog/article/new_lpac_brochure_takes_centre_stage</guid>
      <description>We have recently delivered our first project for the Lincoln Performing Arts Centre (LPAC) since the opening of the building back in January 2008.</description>
      <dc:subject>Projects,</dc:subject>
      <dc:date>2012-02-01T12:34:49+00:00</dc:date>
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      <title>The Optima Brand Promise:</title>
      <link>http://www.optimadesign.co.uk/blog/article/the_optima_brand_promise</link>
      <guid>http://www.optimadesign.co.uk/blog/article/the_optima_brand_promise</guid>
      <description>Just like good Scouts and Guides we promise to ourselves and our clients certain things...</description>
      <dc:subject>Optima,</dc:subject>
      <dc:date>2012-01-12T18:00:17+00:00</dc:date>
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      <title>The Optima Communication Checklist</title>
      <link>http://www.optimadesign.co.uk/blog/article/the_optima_communication_checklist</link>
      <guid>http://www.optimadesign.co.uk/blog/article/the_optima_communication_checklist</guid>
      <description>A handy list designed to help make sure our communications stays true to us. We don’t have to tick all the boxes, but we try to tick as many as possible. If something is not ticking any boxes, it needs a rethink!</description>
      <dc:subject>Optima,</dc:subject>
      <dc:date>2012-01-05T17:26:36+00:00</dc:date>
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      <title>Schools&#8217; Christmas Competition 2011</title>
      <link>http://www.optimadesign.co.uk/blog/article/schools_christmas_competition_2011</link>
      <guid>http://www.optimadesign.co.uk/blog/article/schools_christmas_competition_2011</guid>
      <description>I&apos;m dreaming of a white…yes, it&apos;s that time of year again and Optima have sponsored the Christmas tree at The Collection for another year.</description>
      <dc:subject>Optima,</dc:subject>
      <dc:date>2011-12-09T16:49:58+00:00</dc:date>
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