News stories from 2007...
Ah... the smell of emulsion
Anyone who has popped in to see Optima in the last few weeks will have been warned to tread carefully and mind the walls/banisters, radiators etc. We are re-decorating, re-flooring and while we are on with it, re-cabling the building. This has all come about as we have taken over all of 12 West Parade and now have run of both 10 and 12 West Parade adding another 800 square feet to the business. Jayne and Studio A were temporarily in the new Studio C, loving the new wall colours and lots of light. They tried to claim squatters rights as they were loving it so much, but have been sent packing back upstairs by Leah, Tracy and Alice.
We look forward to showing you our new colour scheme and when the work is finished, we look forward to inviting you to a full re-opening and bit-of-a-do.
8 out of 10 prefer Optima
Optima have successfully won the pitch for the University of Lincoln’s Prospectus. The team competed nationally against two other recognised design companies for this coverted and prestigious piece. Optima presented two schemes and a range of covers to complement them.
“This year we really focussed on the layout and structure of the prospectus, promoting USPs and then leading straight into the Course information, a radical change to the documents structure. This decision came about following extensive market research on new recruits as to what their order of priority was with the prospectus. We have then looked at how the sections are structured and how we can create a final document that is easily navigated, engages the reader and inspires them to contact the University and discover more”, commented Jayne Waistell, Optima’s Studio Manager and the project leader on the new 2008 Prospectus.
The next prospectus will also be larger than in previous years at a 240x260 mm size. The 220 page document is on schedule to hit the first Heist mailing and will be printed by Taylor Bloxham, who also printed the 2007 prospectus.
