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One thing which has blown me away recently is 'RGB'; a series of designs using the relationship between colour (CMY) and light (RGB) to its full creative potential. The result is innovative, inspiring and engaging; showing just how limitless creativity can be. Read on
By Rhona, Graphic Designer on 01 December 2010
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An article published in the Lincolnshire Echo's Ask the Expert column about brand. Read on
By Simon, Managing Director on 26 May 2010
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In an ever-increasing on-the-go society, we want access to information when, where and how we want it without hassle or delay. Read on
By Mike, Designer on 18 March 2010
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Everyone likes a bit of fun every now and again... right? Websites could occasionally do with a small injection of fun too, obviously in the right situation and for the right company. Optima think that injecting a little frivolity into some of the websites we design is not such a bad practice.
Read on
By Ben, Web Designer on 05 March 2010
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My mother always used to say “tidy room, tidy mind!”. It isn’t true of course as we tend to get tidier as we grow up anyway - otherwise we can’t find the things that we need, when we need them. Read on
By Carole, Marketing Consultant on 04 August 2009
