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15% of US internet users have said they’d watch the London 2012 Olympics on their phone*, Amazon are rumoured to be developing 5 or 6 more tablets and 28% of internet usage is from a mobile phone**. Yes, it’s 2012 and the world is truly digital BUT is your website ready? Read on
By Lucinda, on 31 July 2012
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Just when we thought Stuart had done his bit for charity (he lived on £1 a day earlier this year to raise money for Unicef) he is at it again. However, this time he will cycle 155 miles and take part in the Coast 2 Coast Cycling Challenge in a bid to raise £500 for The British Heart Foundation. Read on
By Lucinda, on 24 July 2012
| Category: Optima
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At Optima we love brands but you won’t find us wearing them on our sleeves. However, just because we don’t wear corporate clothing, that doesn’t mean we don’t understand its role in promoting your brand. Read on
By Lucinda, on 20 June 2012
| Category: Projects
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An eleventh hour change to the new EU cookie law by the Information Commissioners Office (ICO), means UK website operators can now rely on implied consent when it comes to storing cookies on visitors’ computers. Read on
By Damien, Senior Web Designer on 30 May 2012
| Category: Resources
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At Optima we love supporting local producers and eating local food so we relished the opportunity to rebrand the Lincolnshire Co-operative Local Choice range. Read on
By Lucinda, on 29 May 2012
| Category: Projects
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Fancy living on £1 a day? Neither did we BUT Optimaites Stuart and Liam did just that. From 7th-11th May Liam and Stuart took part in the Live Below the Line challenge, tasting five days of extreme poverty and raising over £330 for their chosen charities, Unicef and Christian Aid. Read on
By Lucinda, on 15 May 2012
| Category: Optima
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We’re not talking about the biscuit variety. As web designers and developers it is our responsibility to be clued up about current web technologies and guidelines to ensure our clients’ websites are compliant with the latest web standards and legislations. Read on
By Damien, Senior Web Designer on 09 May 2012
| Category: Resources